Apple has announced changes to its App Store rules. These changes may provide more flexibility to app developers by introducing a new fee structure.
Previously, Apple had imposed strict restrictions on apps linking to external websites, particularly to promote alternative payment methods. However, under the new rules, developers have much more freedom to include dynamic links in their apps, which then allow users to access external platforms. These links can now be opened within the app itself.
In addition, Apple is also updating the user information sheet with a more user-friendly design and an option to opt out of future information to improve transparency. Although developers currently have to implement this sheet manually, Apple plans to automate the process in a future iOS update.
But like everything else in life, these greater freedoms come at a price. Apple is introducing a two-tier fee system for apps that link to external websites.
- The initial purchase fee applies to new app users in the first year, while
- The Store Services fee will apply as long as the user uses the app.
The specific fee rates vary depending on the terms and conditions chosen by the developer.
As reported by 9to5Mac:
For eligible developers working under the EU Alternative Terms, the Core Technology Fee will continue to apply to installations, with an initial acquisition fee of 5% and a Store Services Fee of 10% (reduced to 5% for App Store Small Business Program members).
For developers offering apps under standard terms and conditions, the Core Technology Fee does not apply and the associated link-out commission rates are increased by an Initial Acquisition Fee of 5% and a Store Services Fee of 20% (reduced to 7% for members of the App Store Small Business Program).
Apple says the new system will allow developers to pay less money than before, but because the calculation of costs is complicated, there is a possibility that fees could be higher in some cases.
Overall, it’s safe to say that the EU’s Digital Markets Act has undoubtedly contributed to these changes. It will be interesting to see how Apple adapts to the evolving regulatory landscape.
