Media habits of Hispanic consumers in the US 2024
Dublin, Aug. 13, 2024 (GLOBE NEWSWIRE) — The report “US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers” has been added to The Offer.
The growing purchasing power of Hispanic consumers in the U.S. makes them an important market for advertisers. This report examines the key media habits and platforms of Hispanic consumers to better understand where and how to reach this diverse demographic.
Key question: What are the most important media preferences of Hispanic consumers in the United States?
Important statistics: Seven of the eight social media platforms we predict for 2024 will have higher adoption rates among Hispanic consumers than the U.S. population as a whole.
Here is the full report
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3 Exportable files for easy reading, analysis and sharing.
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10 charts: Reliable data in simple representations for presentations and quick decisions.
Main topics covered:
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The Hispanic population in the United States is young, diverse and growing economically
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Hispanic consumers are one of the most digitally active groups in the US
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The best way to reach Hispanic audiences is to acknowledge and celebrate their differences
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Sources
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Media Gallery
Charts in this report
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Hispanic users have a higher adoption rate than the general population on most leading platforms (% of US Hispanic population compared to total population, 2024)
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Leading and emerging states with high Hispanic purchasing power
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Purchasing power in the United States by Hispanic ethnicity, 2021
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Hispanic population in the United States by generation, 2024 (% of total Hispanic population)
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Share of time spent on connected TV (CTV) among Hispanics in the US compared to total adults, by age, Q1 2023 (% of total)
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Share of time spent watching television/streaming platforms among Hispanic adults in the United States, July 2023 (% of total)
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Top 10 Hispanic TV Networks in the U.S. by Average Viewership, Jan.-Sep. 2022
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U.S. teens who use leading social media platforms almost constantly, by race/ethnicity, October 2023 (% of respondents in each group)
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Share of total U.S. users on select digital platforms by race/ethnicity, 2024 (% of total)
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Streaming services subscribed to by North American radio listeners, by race/ethnicity, February 2023 (% of respondents in each group)
For more information about this report visit https://www.researchandmarkets.com/r/99w7r
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