ATLANTA, GA, August 13, 2024 – The neutral mood is for some, but certainly not for us. With our delicious rainbow of flavors, vitaminwater® has been bringing vibrancy into people’s lives for decades. From today on, we are turning the Color through the introduction Cancel your rent. It’s a playful new campaign that asks fans to share the Vitamin Water flavor they would choose for a bold living space upgrade to make their decor dreams come true… and win a year of rent-free living*. Five lucky winners will be selected and receive bespoke design inspiration services** from interior design firm Havenly to help them make their goal a reality in real life.

“We’ve always been about offering a little more flavor, color and enhancement,” says Tiphanie Maronta, senior director of brand management at vitaminwater. “This summer, we’re inviting fans to celebrate more vibrant living with vitaminwater palettes in their homes. With rental prices skyrocketing across the country and consumers often lacking in funds to create their own exciting aesthetic, Paint Your Rent offers fans the opportunity to embrace the maximalist lifestyle trend with vitaminwater colors – and flavors – they’ve known and loved for years.”

To enter,*** fans can text “rent” To 2653 or visit cokeurl.com/paintyourrent where you can now through August 27 take a photo of your favorite vitamin water flavor in a room that needs a bright look—it’s that easy. The five winners will also receive a color-coordinated mini fridge filled with a rainbow of vitamin water flavors.

Need inspiration on how to bring your Vitamin Water-inspired space to life? We’ve got it for you. In collaboration with Havenly and celebrity designer Kelsey Fischer, we’ve put together a series of AI-generated mood boards inspired by five iconic Vitamin Water flavors. The boards inspired by the flavors include suggestions for palettes, textiles, accent pieces and more to show fans how Vitamin Water colors can be incorporated into their decor. See them HERE.

• The vitaminwater® energy tropical citrus Plank: Designed around one feeling – energy – this mood board shows how saturated colors can transform a space. The lemony yellows create an invigorating, cheerful environment, perfect for those who crave a vibrant, electric, chic atmosphere.
• The vitaminwater® focus kiwi-strawberry plate: Inspired by the personality and colors of Focus Kiwi-Strawberry, this board includes hues that encourage creativity, making it an ideal work or entertainment space. The magenta colors – with accents of blue and teal – create an environment that is both stimulating and stylish. This palette brings a modern twist to the mid-century look.
• The vitaminwater® lemonade taste board: Much like the deliciousness of pressed vitamin water, the teal and gray hues with blue and yellow accents breathe new life into spaces that need it most. This color palette is a great way to bring lots of layered textures into your design, and it lends itself to the metallic accents and luxurious features of a glamorous transitional interior.
• The vitaminwater® Refresh Tropical Mango board: Influenced by rehydration, this mood board is a vibrant mix of watermelon and lime colors, accented with splashes of orange and green. The vibrant palette enlivens and refreshes tired spaces and has an elegant, organic feel. The design incorporates natural influences, from varying textures to lush plant life for a modern boho aesthetic.
• The vitaminwater® xxx Acai Blueberry Pomegranate Board: With triple antioxidants, xxx Acai Blueberry Pomegranate has always been a little daring – so this mood board embodies a bold, contemporary luxury aesthetic. This striking color palette is perfect for an edgy look, where fluid silhouettes and funky lighting bring bold reds to life. It’s an ideal look for anyone seeking a bold and striking design that exudes confidence.

“Collaborating with vitaminwater to create mood boards based on the colorful and delicious flavors for Paint Your Rent was an exciting opportunity for Havenly,” says Kelsey Fischer, lead designer at Havenly. “I was inspired by the characteristics of each flavor and evoked their personalities of energy, rejuvenation and zen, which I translated into the interior design. Bold designs are a great way for fans to express themselves in the spaces around them. In fact, over the past two months, we’ve seen a 70 percent increase in our customers choosing more colorful design options for their spaces. We can’t wait to see how fans interact with these vitaminwater looks in their homes.”

We are excited to welcome fans into our vibrant world of fun and, of course, hydration with Paint Your Rent this summer. For more information, visit http://cokeurl.com/paintyourrent and find your favorite flavors of vitamin water at retailers near you.

*Awarded in the form of a check for $20,556 to cover one (1) year’s rent (based on national average of $1,713 per month as of March 2024).

**vitaminwater and Havenly will provide winners with a unique design inspiration experience. Each winner will be paired with a Havenly designer who will act as their personal interior design partner. Winners will receive tailored design consultation, custom digital designs, and a link to purchase their unique products in one place. vitaminwater and Havenly are not responsible for the physical remodeling or renovation of winners’ spaces. The vitaminwater mood boards are not official prizes; they are AI-generated images intended to provide design inspiration to consumers.

***No purchase necessary. Message and data rates may apply. Open to legal residents of the 50 U.S. states and DC, 18+. Ends 8/27/24 at 11:59 PM ET. Rental amount awarded is based on national average as of March 2024. For official rules and eligibility requirements, visit http://cokeurl.com/paintyourrent

ABOUT THE COCA-COLA COMPANY

The Coca‑Cola Company (NYSE: KO) is a full-service beverage company with products sold in more than 200 countries and territories. Our purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across multiple beverage categories worldwide. Our carbonated soft drinks portfolio includes Coca‑Cola, Sprite and Fanta. Our soft drinks, sports drinks, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our food, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We are constantly changing our portfolio, from reducing the sugar content in our beverages to bringing innovative new products to market. We seek to positively impact the lives of people, communities and the planet through water refill, packaging recycling, sustainable sourcing practices and reducing carbon emissions across our value chain. Together with our bottling partners, we employ over 700,000 people and help create economic opportunities for local communities worldwide. For more information, visit www.coca-colacompany.com. Follow us on Instagram, Facebook and LinkedIn.

CONTACT

General Press | [email protected]
Inquiries – Weber Shandwick | [email protected]