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Gap Friends and Family Sale, 2024


Gap Friends and Family Sale, 2024

Photo illustration: The Strategist; Photos: Retailer

It’s been a great Gap summer here at the Strategist, from trying out the Gap x Dôen collaboration and finding the perfect white tee to browsing the new arrivals page now that Zac Posen is the company’s creative director. All in all: Gap is good again! So I was especially excited when I saw that Gap is hosting an excellent site-wide sale this week with 40 percent off almost everything. There are also some special offers (including our writer Liza Corsillo’s favorite mini dress, which was originally $70 and is now $30), with the additional discount shown at checkout. I’ve scoured the entire site and highlighted what’s worth buying, including a tank top featured in Laura Reilly’s magazine Newsletter and the Americana-inspired button-down shirt from a collaboration with Dapper Dan. Surprisingly, everything from Gap x Dôen is included in the deal. Unsurprisingly, sizes go, go, gone. So act quickly.

Gap linen blend mini dress

A “deceptively simple” dress that’s so beautiful. Strategist senior editor Liza Corsillo bought it twice. “Thanks to the linen blend, it feels like you’re not wearing much at all,” she says.

Gap – Mini Shift Dress

You can wear this shift dress to the office and then out for happy hour drinks.

Gap mixed fabric drop waist midi dress

Drop-waist silhouettes are making a comeback – although I like that this dress doesn’t fit to low on the hips.

Gap × DÔEN eyelet midi dress

The cheapest Dôen dress you’re likely to ever get.

Gap GapFit Power Training Dress

If you no longer need your Outdoor Voices workout dress (or need a replacement for a worn out one).

Gap Modern Ribbed Halter Tank Top

Our own Lauren Ro first read about these tank tops in Laura Reilly’s magazine newsletter, bought some, and quickly discovered that “they’re incredibly soft and flattering, great for layering—and go with everything.”

Gap linen blend cropped tank top with button back

Another find from Ro: a linen-blend tank top with buttons down the back that she’s been wearing all summer.

Gap – Large 100% linen shirt

It could be confused with The Row in this “slipper red” shade.

Gap – Modern boat neck t-shirt

I’ve heard good things about this boat neck t-shirt that reveals part of the collarbone.

Gap – Denim mini skirt

Gap miniskirt

Pair it with tights as soon as the first autumn leaf falls.

Gap4

A “simple cut-off with a cool, urban, not too obtrusive” look, says artist Melly Wirtes.

Gap – Crinkle gauze pull-on shorts

Pair a bikini with these crinkled shorts for the last weekends of summer.

Gap High Rise Barrel Jeans

The barrel leg jean is the jean of the moment – ​​here’s a version of the trend for under $50.

Gap 90s style high waist loose jeans

While searching for a pair of dark wash jeans, writer Mya Gelber found that “the wash of these jeans was exactly what I was looking for, and they were long enough to roll up.”

Gap – Denim jacket with symbol

This denim jacket won the best blue ribbon in its class—and it costs less than half the price of the Levi’s and Madewell styles on our list.

Gap thong made from organic cotton

Former bargain hunter Leah Muncy called these thongs “lace underwear” because of their high leg cut and low waist. “I don’t think there’s any better underwear,” she says. Buy them in bulk.

Gap – Sheer Mesh Bralette

I regretted not buying this sheer, sexy little thing during the summer sale, so I’m adding it to my cart right now.

Gap – Classic VT Shirt

One of the best black T-shirts on the market for less than the price of a whole pizza. And musician Hayden Frank, a collector of black T-shirts, says it “works just as well in the gym as it does in the restaurant.”

Gap Piqué Polo Shirt

A polo that wouldn’t be out of place on a round of golf (and also works well in the office).

GAP × DAP Oxford shirt with embroidery

Dapper Dan’s latest pieces for Gap include this Oxford shirt, which nods to traditional Western wear with embroidered bandanas and fedoras.

Gap canvas denim carpenter jacket

You can easily wear a sweater under the jacket.

Gap linen and cotton cargo pants

Airy pants for romping around.

Loose 90s style khaki pants from Gap

Thanks to their looser, cooler fit, these pants have nothing in common with your dad’s khakis.

Gap baggy jeans

If you want a pair of jeans that are neither straight leg nor bootcut, choose a wider (read: roomier) cut.

Gap × American Girl Kids Raglan T-Shirt

Gap × DÔEN Baby Eyelet Denim Dress

An adorable denim dress that will be the talk of the playground.

Gap × DÔEN Linen Blend Baby Cardigan

I wish this crochet cardigan was available in my size.

Gap – Patchwork denim shirt

Even sweeter: there is a teddy bear sewn onto the bag.

Graphic T-shirt by Gap

Attention parents: These printed T-shirts are only $10 each before school starts. Here’s one for the budding Deadhead and another for a future paleontologist.

Gap – Waxed Utility Jacket

Baby’s first Barbour (duplicate).

The strategist is designed to provide useful, expert recommendations for things to buy across the vast e-commerce landscape. Each product is independently selected by our editorial team, which you can read more about HereWe update links when possible, but please note that offers may expire and all prices are subject to change.

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