Gladys Jennings’ story at Levi’s® is about more than just professional growth – it’s a testament to her years of commitment to the brand and its community. Since joining Levi’s® in 2009 as a Seasonal Manager on 14th Street in Manhattan, Gladys has embarked on a transformative journey that has seen her rise through the ranks to become the experienced Store Manager she is today.

A veteran of the brand, Gladys’ 15 years in customer service have seen her work in a variety of locations, learning the ins and outs of each location. At an outlet store, she noticed a trend toward independence among customers, all seeking a customized shopping experience. On the bustling streets of New York’s SoHo, however, the needs are more varied, ranging from specific shopping needs to seeking product expertise. Today, Gladys manages our Levi’s® store in Williamsburg, Brooklyn, where she inspires and connects with everyone who walks through the door.

Gladys’ approach to customer engagement is rooted in an ethos of empathy and optimism. She supports her team in learning new skills – for example, encouraging her tailors to learn embroidery – fostering a culture of growth and development in her business.

“Giving my team the opportunity to learn is important to me,” Gladys explained. “It’s about giving them the opportunity to grow and get better.”

This commitment to empowerment extends to Levi’s® customers, with Gladys engaging them as an active participant in their shopping experience. From a mother-daughter duo looking for just the right outfit for an event to Spike Lee requesting personalized embroidery, Gladys is committed to ensuring customers have a successful shopping experience.

By offering consumers unique choices, such as this year’s Black History Month patches that sold out in days, and engaging them in loyalty programs, Gladys empowers shoppers to make meaningful choices while fostering a sense of belonging to the Levi’s® community.

“It’s about giving everyone options and letting them make their own decisions,” Gladys affirmed.

When Gladys looks back on her career, she attributes her development to the support and opportunities offered to her by the entire Levi’s® community. Her transition from digital and technology-focused roles to her current position underscores Levi Strauss & Co.’s commitment to developing talent holistically.

“The rules are constantly changing,” Gladys reflected, “but Levi’s® has always encouraged me to push boundaries and take on new challenges.”

Through it all, Gladys has always recognized the importance of celebrating success. As a store manager, Gladys places a lot of importance on recognizing and celebrating small wins like customer feedback and positive interactions. She also boosts team morale and creates the positive environment that both employees and customers associate with the Levi’s® brand. And with an excellent team behind you, success stories keep coming.

Next time you’re in Brooklyn, stop by the store and say hello.