RAYNHAM, Mass. (WLNE) — PETA plans to dedicate a billboard along I-495 to an escaped bull that was shot and killed by police in Raynham on August 12.

The billboard will read: “Help others escape the slaughterhouse: please go vegan.”

The animal was being loaded onto a truck at Mathieu Farms to take it to a slaughterhouse when it escaped and made its way to I-495, where it caused a multi-vehicle accident before running into a wooded area.

The animal was subsequently spotted swimming in Lake Nippenicket, where police officers and the bull’s owner gathered to try to capture it.

The bull swam aggressively towards the shore and, once on land, attacked the police, who then shot him.

The bull continued to attack and was shot in the leg, incapacitating him before being euthanized by his owner.

“This bull ran for his life and fought as hard as he could for his freedom, as any human would if someone tried to send him to the slaughterhouse,” says PETA’s Senior Director Danielle Katz. “PETA’s poster will remind everyone that they can honor his bravery and win freedom for all other animals – from bulls to birds – by keeping them off their plates.”