Snoop Dogg has teamed up with Master P to file a $50,000 lawsuit against Walmart and Post Foods over their cereal line.
The rappers claim the retail giants prevented their Snoop Cereal from “reaching consumers” after they launched Broadus Foods in 2022 to create opportunities for minority-owned food products.
Snoop, 52, born Calvin Broadus Jr., and 53-year-old Master P, whose real name is Percy Miller, claim in the lawsuit that their cereal was an “instant hit” when it launched at Walmart in July 2023.
In a complaint obtained by Page Six, the rappers claim that Post Foods — maker of cereal brands such as Pebbles, Raisin Bran and Honeycomb — agreed to help them get the cereal on shelves after the company initially offered to buy out their cereal brand entirely.
But soon after, customers complained that they could not find the brand in stores.
The rappers’ complaint states: “Many Walmart stores displayed online and in-store Walmart associate applications that Snoop Cereal was sold out or out of stock.
“However, upon closer investigation by store employees, it was discovered that each of these stores had several boxes of Snoop Cereal in stock that were encrypted to prevent them from being placed on store shelves.
“Unlike the other Post-branded cereal boxes, these Snoop cereal boxes sat in the warehouse for months without ever being made available to customers.”
In their lawsuit, the rappers claim that Post Foods worked with Walmart to “ensure that none of the packages of Snoop Cereal would ever end up on store shelves.”
They argue that Snoop Cereal “should have been on Walmart’s shelves right next to the dozens of other Post-branded cereals” and that the company “disagreeed with their goals and dreams and did not agree to treat Snoop Cereal on an equal footing with its private label brands.”
A Walmart spokesman said the company “values ​​its relationships with its suppliers” and stressed that it has “a long history of supporting entrepreneurs.”
He continued: “Many factors influence the sales of a particular product, including consumer demand, seasonality and price, to name a few.”
“We will respond to the court accordingly as soon as the complaint is served on us.”
Broadus Foods is seeking more than $50,000 in damages and a jury trial.