Verlo Mattress, a direct-to-consumer mattress franchise, opened the doors to Glendale’s first Verlo Mattress factory store earlier this month at 5729 W. Bell Road.

Verlo Mattress’ new store concept means that each mattress is manufactured in the local factory store in the region where it was purchased and is individually tailored to the customer’s sleep needs. The mattresses are sold at factory price, eliminating the markups associated with middlemen.

Owned and operated by local Glendale franchisees Jonathan Scholz and Michelle Sachau, the new 12,400-square-foot store offers high-quality, handcrafted mattresses, pillows, adjustable bed bases and other custom sleep products.

“We are proud to expand into the Phoenix market,” said Dirk Stallmann, president of Verlo Mattress, in a press release. “Verlo Mattress is experiencing growth across America because people recognize the high quality of our sleep products. We are excited to continue that legacy in Phoenix.”

The new Verlo Mattress of Glendale is open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 10 a.m. to 6 p.m.

Verlo Mattress was founded in 1958 and has 40 stores in nine states.