MALVERN, Pa., Aug. 20, 2024 (GLOBE NEWSWIRE) — 2Xthe world’s leading provider of B2B Marketing-as-a-Service (MaaS), was awarded the “Best Content Writing Service” award in its 7th year of operation.th annual MarTech Breakthrough Awards. This recognition, presented by MarTech breakthrougha leading market research organization, highlights 2X’s innovative contributions to global marketing.
2X’s innovative Marketing-as-a-Service (MaaS) model, which provides managed services for B2B marketing, has revolutionized the industry. By partnering with Jasper in 2022, 2X integrated AI into its content creation process, achieving significant efficiency gains – reducing research time by 25%, writing time by 60%, and editing time by 50%. This integration also reduced creation time for most content types by 30-50%, enabling 2X to quickly deliver high-quality content.
The use of AI has not only increased efficiency but also improved content quality, resulting in greater customer engagement and ROI. 2X’s focus on improving content capabilities through comprehensive playbooks and training programs has led to significant staff growth, expanding the team to over 100 content marketers.
By categorizing its services into four main areas, 2X has developed targeted content strategies and campaigns, leveraging intent data and ABX principles for personalized audience engagement. This strategic approach, combined with AI-powered solutions, has positioned 2X as an industry innovator, offering best-in-class services that resonate with clients seeking efficiency and effectiveness in their marketing initiatives.
“We are thrilled to be named ‘Best Content Writing Service’ at the MarTech Breakthrough Awards. This recognition underscores our groundbreaking MaaS model and our unwavering commitment to content excellence,” said Lisa Cole, Chief Marketing Officer at 2X. “Our partnership with Jasper and AI integration have transformed our processes and enable us to create impactful content that increases engagement and ROI for our clients. This award validates the hard work of our team and our commitment to leading the industry with innovative solutions to deliver unparalleled results for our clients.”
The mission of the MarTech Breakthrough Awards is to celebrate excellence and recognize innovation, hard work and success in a range of marketing, sales and advertising technology categories including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted thousands of nominations from over 15 different countries around the world.
About 2X
2X is a leading B2B Marketing-as-a-Service (MaaS) company that helps marketing leaders achieve greater impact while reducing costs through its unique managed services delivery model. 2X offers best-in-class MOps and MarTech Management, Campaign development and optimization, Content and creative productionAnd Strategy consulting. 2X is a service partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta and many other leading revenue platforms.
2X employs more than 1,000 people worldwide and is backed by private equity firm Recognize Partners. 2X has been recognized as one of the fastest-growing companies in the U.S. by Inc. and the Financial Times. For more information, visit 2X.marketing or our LinkedIn.
About MarTech Breakthrough
Part of Technical breakthrougha leading platform for market intelligence and recognition of global technology innovation and leadership, is dedicated to honoring excellence in marketing, advertising and sales technology, products and people through the MarTech Breakthrough Awards program. The MarTech Breakthrough Awards provide a platform for public recognition of the achievements of breakthrough marketing technology companies and products in categories such as marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service featured in our recognition programs and does not advise technology users to select only vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as a statement of fact. Tech Breakthrough LLC disclaims all warranties, express or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
Media contact
Audree Hernandez
Jmac PR for 2X
[email protected]
