What this means for Shopify merchants: You can now join the ranks of hundreds of US brands using the YouTube Shopping Partner Program to give thousands of eligible creators the opportunity to feature your products at scale in their videos. You can easily manage the program and view analytics, content and products directly in Google Merchant Center.
Merchants can follow the steps here to join the YouTube Shopping Partner Program through the Google and YouTube app on Shopify.
What this means for developers: You’ll soon have access to up to thousands of new brands to tag in your shoppable content on YouTube. Brands like BK Beauty, Popflex, HexClad, GoPure Beauty and more are already on board!
We’re also launching a new Chrome extension for U.S. creators in the YouTube Shopping Partner Program that lets you save products while browsing a brand or retailer’s website, making it easy to find them later when you want to tag your video in Studio. You can even find out how much you’d earn if you tag the product in your YouTube videos without leaving their website.
Try it out by visiting the Chrome Web Store, finding and adding the YouTube Shopping extension, and trying it out on your favorite brand or retailer’s website.
We’re excited to share these updates to YouTube Shopping with you as we continue to empower merchants and creators to collaborate more effectively and build thriving businesses.
- YouTube internal data, worldwide, 2023
