Text description from the architects. GRANHAND is a Korean perfume brand based in Seoul. This is the flagship store of GRANHAND, a perfume brand in Seoul, Korea. The outstanding feature of this project is that it retains the flat structure of the old house from the 1970s, which was converted into a commercial space.
The interior design and other elements were designed using a proprietary “artisan method”. The ground floor is used as a GRANHAND store and the upper floor by KOMFORTABEL COFFEE, also operated by GRANHAND. This space retained the flat floor plan that divided several rooms originally intended for a household and was converted into a commercial space.
The stand layout, which is a feature of commercial spaces, is implemented in the floor plan with household features to accommodate different customer movements. By doing so, we expected that customers would have the opportunity to have different spatial experiences while experiencing the brand in different ways.
The main materials on the first floor are the glued wood used for the stand and the jute fabric used for the ceiling panel. We stacked glued wood and sanded it by hand so that the stand formed a mass. The ceiling was naturally covered with jute fabric and finished by applying paste and dyeing. The main material on the second floor is wooden sticks and sanded concrete. All wooden sticks were processed directly on site and connected to the frame using a jointing method. We sanded the concrete walls of existing buildings by hand and tried not to hide irregular marks but to highlight them naturally. All finishing touches on the first and second floors were done using a hand-crafted method with people working directly on site.
