GenAI and the Consumer Purchase Journey
Dublin, August 21, 2024 (GLOBE NEWSWIRE) — The report “GenAI and the Consumer Purchase Journey” has been added to The Offer.
Generative AI (GenAI) technology can personalize marketing offers and virtual assistants while improving the payment process for customers. Payment providers looking to launch their own tools should closely monitor the frontrunners and assess their revenue opportunities.
Key question: How can genAI-powered tools impact the consumer purchasing process and provide opportunities for payment providers?
Important statistics: According to a Klarna survey from Q2 2023, consumers around the world crave personalized product recommendations and services as well as a seamless payment experience. GenAI can help payment providers meet demand in both areas.
Here is the full report
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2 Exportable files for easy reading, analysis and sharing.
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4 Charts: Reliable data in simple representations for presentations and quick decisions.
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2 Expert Perspectives: Insights from industry and business leaders.
Main topics covered:
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Summary
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GenAI-powered innovations can open up new revenue streams for payment providers
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Personalized marketing offers underline the power of two-sided networks
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Personalization through virtual assistants could boost conversational commerce
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Personalization and less effort at checkout increase purchase conversion
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Interview
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Sources
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Media Gallery
Charts in this report
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Most sought-after innovations online vs. in physical stores according to consumers worldwide, Q2 2023 (% of respondents)
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Customer-facing functions have the highest GenAI investment rate among business leaders
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Reasons why U.S. consumers are interested in trying Generative AI Conversational Commerce, 2023 (% of respondents)
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How interested are U.S. adults in using cashierless payment technologies* in stores? (% of respondents, by demographic group, December 2023)
Interviewed for this report
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Ori Bauer – Dynamic Yield, Mastercard, CEO
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Ken Moore – Mastercard, Chief Innovation Officer
For more information about this report visit https://www.researchandmarkets.com/r/iipy0m
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