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Apple splits the App Store team into two parts as part of a major restructuring


Apple splits the App Store team into two parts as part of a major restructuring

Apple Store logo

There are some big changes coming to Apple’s App Store team.
Photo: Ed Hardy/Cult of Mac

Matt Fischer, Vice President of the App Store since 2010, will leave Apple in October of this year. He reported directly to Phil Schiller.

His departure comes amid a major restructuring of the App Store team to avoid further regulatory scrutiny. One will oversee its own app store, while the other will manage third-party marketplaces.

App Store team will be split into two parts

The App Store has become a lucrative business for Apple, bringing in billions of dollars in commissions every quarter. However, this has also brought regulatory scrutiny to the company’s unfair and monopolistic business practices. The European Commission’s Digital Markets Act forced Apple to allow sideloading of apps on the iPhone. This also opened the door for third-party marketplaces, at least in the EU.

A Bloomberg Apple will reportedly reorganize the App Store team to avoid further regulatory issues. Following Fischer’s departure, Carson Silve will lead the new App Store team. He has been with Apple since 2012 and is currently the App Store’s senior director of business management. Ann Thai, who joined the company in 2010, will lead the alternative app distribution team.

Fischer, in turn, announced his departure in an internal email to his team on Wednesday. He noted that the restructuring gives him the opportunity to step away from the Cupertino company, as he has had this in mind for some time.

The company has not officially announced its plans to restructure the App Store team internally.

EU could impose heavy fines on Apple

Apple has drawn the ire of regulators over its monopolistic app store rules. Although the company has made some changes to comply with the EU’s DMA, the Commission believes the company is not fully compliant.

Apple faces heavy fines of up to 10 percent of the company’s global revenue if it violates the law’s governance provisions.

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