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Swatch opens first store on Long Island


Swatch opens first store on Long Island

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The Swiss watch manufacturer Swatch has opened its first store on Long Island.

The company opened a 12,000-square-foot store at Roosevelt Field shopping center in Garden City last week.

At the Swatch store at Roosevelt Field. / Courtesy of Swatch

The new Swatch store is the chain’s sixth in the state. The company has five locations in Manhattan, including 711 Fifth Ave., Grand Central Station, 132 Spring St., 1535 Broadway and 185 Greenwich St.

Founded in 1983, Swatch is a subsidiary of the Swatch Group, the world’s largest watch company with more than 30,000 employees in 50 countries. Other brands under the Swatch Group umbrella include Omega, Tissot, Hamilton, Longines, Harry Winston, Rado and more. The Swatch Group reported revenue of $7.88 billion for 2023.

The new Swatch store at Roosevelt Field offers a wide selection of the colorful and artistic watch collections for which the brand is famous, including Swatch Neon; bioceramic styles What If, MoonSwatch and Scuba Fifty Fathoms; Swatch Art Journey; The Simpsons; Swatch x Verdy; Caramellissima; and C-Black. There is also a section dedicated to Flik Flak, the watch brand for children.

The Roosevelt Field Swatch store on the upper level of the mall is open Monday through Thursday from 10 a.m. to 8 p.m., Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m.

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