Current Culture Fly Shop, Richmond’s only fly fishing shop at 1207 Westover Hills Boulevard, is moving permanently to the river.

From Facebook:

It is with a bittersweet feeling that we announce that we will be saying goodbye to our retail location on September 22nd. We want to thank you for your support of Current Culture thus far and hope that we can continue to serve you. While this may come as a surprise, rest assured that we are very excited about it.

We can invest our time and resources into what we love and do best: introducing you to your waters through our guide programs, fly fishing courses and community events.

Thank you for your continued support during this transition.

We are excited to show you everything we have planned for this next phase.

Everything is on sale now through September 22nd. Get it while it lasts!

Thank you very much,
Reid and Simon