TARGET’s CEO has confirmed that a four-word strategy has led the chain to cut prices on over 5,000 items.

One expert added that this saying has helped the retailer make money and differentiate itself from competitors like Walmart.

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Target recently slashed prices on over 5,000 common items for shoppers.

These included goods such as milk, meat, bread, soda, fresh fruit and vegetables, The US Sun previously reported.

This strategy has worked, attracting more shoppers to stores and online, with customer traffic increasing 3% in the company’s most recent earnings report, according to Inc.com.

The plan to encourage more customers to visit has brought the company higher profits.

Target CEO Brian Cornell explained how the brand’s four-letter motto has fueled this change.

“But values ​​are in our DNA,” he told CNBC.

“If you look back at the brand promise, ‘Expect more, pay less.’ That’s what we do every day,” he added.

Cornell added that he explained how important price and value are to customers.

“We are in a penny store,” he said.

“It’s a very competitive space and we offer the added value that consumers are looking for.”

One expert explained how Target’s “expect more, pay less” strategy made it a better business for him than Walmart.

Columnist Jason Aten told Inc.com that he believes Target’s customer experience is what sets it apart from other retailers.

“Target – which has long had a reputation as a trendy and fun place to shop – is doing just that,” Aten wrote.

“We bet that for some things you would actually rather go to the store and try on a new outfit or pick out a lamp or a set of towels.”

He explained how the combination of value and experience would give people a reason to shop at Target.

“They save a little money on things they need while enjoying the experience of shopping for things they might not have otherwise bought,” he wrote.

Targeted change

Target had previously announced further measures that could lead to the expansion and transformation of the business.

As the US Sun previously reported, CEO Cornell said he viewed the mass closures of Macy’s stores as an “opportunity.”

“When we see that happening, we have to ask ourselves how do we get involved and how do we make sure we’re introducing those consumers to the Target brand and our great apparel offerings,” he said on the Squawk Pod podcast in March.

The company also introduced a rather controversial change in its store that caused some customers to leave Target altogether.

Target announced that self-checkout lanes would be limited to customers with 15 items or less.