Wild Earth, a plant-based pet food brand, has launched its first vegan cat food, Unicorn Pate. This innovative wet food meets and exceeds the standards of the Association of American Feed Control Officials (AAFCO) and is therefore nutritionally suitable for cats.

Unicorn Pate is made from a blend of lentils, peas, sweet potatoes and marine microalgae and is enriched with essential vitamins and minerals. Although cats are pure carnivores and normally require nutrients such as taurine from animal sources, Unicorn Pate is formulated to provide all the necessary nutrients through plant-based ingredients.

This launch follows a recent study showing that cats fed a complete vegan diet experience notable health benefits, including reduced medication use and fewer veterinary visits. The study supports the notion that vegan diets, when properly formulated, can be beneficial for feline health.

Wild Earth aims to provide a plant-based alternative for cats, especially those with allergies to animal proteins. The company, which started with dog food and rose to prominence in 2019 through an appearance on Shark Tank, hopes this new product will set a standard in the pet food industry for healthier, more sustainable options. Unicorn Pate is now available on the Wild Earth website.

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