Posted:
By JAMIE TUCKER, Consumer Technology Reporter
In a landmark ruling on Monday, a federal judge declared Google a monopoly, arguing that Google pays billions of dollars to companies like Apple to secure its position as the default search engine. The decision could change the landscape of internet search as we know it.
These are the deals consumers never think about. Google has reportedly paid technology companies, including Apple, more than $26 billion to be the default search engine. Do you have an iPhone? Every web search is powered by Google. The same goes for Android devices. If you use a search engine other than Google, you’ll need to download another app.
However, the judge’s ruling could open up opportunities for competitors to gain greater market share. For users looking for alternatives to Google, there are several options that offer unique features and benefits.
Here are three Google alternatives worth checking out:
1. DuckDuckGo. DuckDuckGo is one of the older search engines and prioritizes privacy by not storing search queries and not tracking internet activity. It generates revenue through advertising based on recent searches rather than user data. DuckDuckGo also offers features such as website blocking, tracker blocking, password management, and a premium VPN service.
2. Microsoft Bing: Bing is the default search engine for PCs and the Edge browser, and offers a visually appealing homepage with news and weather updates. Search history is saved, but users can easily delete it. Bing also integrates Microsoft’s AI tool Copilot and rewards users with points for searches that can be redeemed for apps and games.
3. Perplexity: Perplexity is an AI-powered search engine that allows users to ask questions in a conversational manner. It provides answers, links, and suggests relevant follow-up questions. For example, a search for “Bruce Springsteen concerts” will return a biography, links to the artist’s website and news articles, images, videos, and other suggestions such as tour dates, links to ticket websites, and average ticket price information.
While Google remains the dominant search engine, it is not the only option, especially for users who care about privacy. With the recent court ruling, the search engine market could become more competitive and offer users more choice and control over their online experience.
The judge did not impose any fines or penalties after his ruling. Google will appeal the decision.
