The men’s jacket has seen a surge in sales since Walmart launched its campaign with New Girl Actor Max Greenfield
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Don’t look now, but one of the most stylish men’s pieces for fall is a $40 barncoat from Walmart. In fact, you should check out the piece here.
The Modern Barn Jacket from Walmart’s own brand Free Assembly has a British country feel with its canvas construction, nylon exterior and corduroy trim. For just $40, it looks just like waxed cotton jackets that cost nearly 10 times as much, and people are noticing: Walmart says it’s currently the best-selling men’s fashion jacket on the retailer’s website—and sizes are changing fast.
WALMART OFFER
Free Assembly Modern Barn Jacket
This Barn jacket, which receives almost exclusively five-star reviews online, features a cotton/nylon canvas shell with a cozy flannel lining. Corduroy trim at the collar provides a nice contrast.
The jacket has a zip closure and multiple snaps to keep out wind and rain. We like the roomy front pockets that keep you warm, and the interior chest pocket is great for storing a wallet or accessories.
The Modern Barn Jacket is a new release at Walmart and according to the brand, it is not only the best-selling men’s jacket on the website, but also one of the top 10 best-selling men’s items for fall. Sales have also increased since Walmart launched its new advertising campaign with New Girl Actor Max Greenfield.
A great copy of Barbour or Belstaff, this piece is an easy-to-wear alternative to hunting jackets or field coats. The jacket is just as suitable for the office as it is for layering on a camping trip. The durability of the fabric and the neutral color scheme mean it can be easily paired with everything from jeans to dress trousers.
Walmart’s $40 barn jacket is available in sizes S to 3XL. We’re partial to the “green gray” colorway pictured above (which is almost like an olive green), although the jacket also comes in classic black.
