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Pepsi Dig In hosted a pop-up at the newly opened SAINT in Hell’s Kitchen, Manhattan in honor of Pepsi Dig In Day. The event served as a preview of Pepsi Dig In Day 2024, a day where guests are encouraged to visit Black-owned restaurants.

Attendees were able to sample light snacks from SAINT’s menu, such as shrimp tacos, fried macaroni and cheese balls and mini hamburger sliders. Refreshments were also sponsored by Pepsi Dig In, with original cocktails such as the Starry Peppa-Mint with STARRY, white rum, simple syrup, cucumber and a mint muddle and the Chocolate Spritz with Pepsi-Zero Sugar plus rum, chocolate bitters and crème de cacao.

Halfway through the event, guests were treated to a toast by Tiffany Stephens, Sr. Marketing Manager and spokesperson for Pepsi Dig In (pictured above), as well as a live demo of the Chocolate Spritz.

This event gave guests an idea of ​​what to expect on the official Pepsi Dig In Day on August 24th in Chicago, Illinois. This event was a free street festival featuring a performance by hip hop group Clipse at the DuSable Black History Museum. Attendees received free dishes and purchased food from food trucks such as S2 CITY GRILL, Uncle Remus, CHKN Box, Can’t Believe It’s Not Meat, and Lexington Betty Smokehouse and shopped at black-owned businesses including Justice of the Pies, Moore Poppin, Destiny’s Water Icee + Ice Cream, Dat Donut, Carni-Go Freeze Dried Candy, and Silver Spoon Desserts.

Pepsi Dig In “is a platform designed to increase access, business growth and exposure for Black-owned restaurants. Pepsi Dig In helps guests discover, dine at or order from Black-owned restaurants and provides restaurant owners with resources, mentoring and training. Leveraging the scale and reach of PepsiCo and its partners, Pepsi Dig In aims to provide Black restaurants with opportunities to succeed.”