JD Super, the supermarket division of JD.com, is the market leader in delivering “tree-ripened” Malaysian durian directly to Chinese consumers. These high-quality fruits from Malaysia reach China in just five hours thanks to a carefully managed cold chain logistics process. The first batch met with extraordinary demand and sold out within two hours of its launch on the JD app on August 25.
To ensure a consistent supply of top quality durians, JD Super has partnered with Great-Sun Foods, which operates exclusive orchards in Raub, Pahang – the famous “home of Musang King”. The durians are allowed to ripen naturally and fall into nets, minimising handling and preserving quality. After harvesting, the fruits are quickly chilled at a nearby facility and then transported under strict temperature control to Kuala Lumpur Airport for their flight to China.
The journey from Malaysia to China can be completed in just five hours. Upon arrival in Zhengzhou, Henan Province, a designated green channel allows for rapid inspection and clearance, enabling immediate distribution. Once in China, the durians are held in JD’s specialized warehouses before being shipped directly to customers. They arrive ready to eat, with no further ripening required.
JD Super also offers a satisfaction guarantee and will compensate any durian that does not have the expected chamber count, ensuring that the consumer receives only the highest quality fruit.
Despite the high transportation costs and short shelf life of durians, JD Super leverages its robust supply chain, economies of scale in procurement and reliable after-sales service to offer these premium fruits at competitive prices. This not only provides Chinese consumers with access to fresh, premium durians, but also promotes the expansion of Malaysian agricultural exports.
In June, China and Malaysia signed the Protocol on Phytosanitary Requirements for the Export of Fresh Durian, paving the way for the first direct export of fresh tree-ripened durian from Malaysia to China. JD Super’s proactive approach to capitalize on this development is an example of its commitment to setting new industry standards in quality, efficiency and value in the fresh produce sector.
