Walmart Inc. WMT Shares are trading higher in premarket trading on Wednesday. On Tuesday, the retail giant announced several new initiatives ahead of the holiday season.

Initiatives include category expansion, multi-channel order fulfillment and new features to simplify cross-market selling.

The company announced the expansion of the Premium Beauty, Secondhand and Collectibles categories.

In addition, the retailer introduced Walmart Multichannel Solutions to process orders from all e-commerce sites and simplify product importation.

In particular, Walmart’s cross-border import service now enables Walmart Fulfillment Services (WFS) to transport full container loads directly from Asian ports to U.S. facilities.

The company also launched Walmart LocalFinds for pickup and delivery at sellers’ stores.

To read: Walmart earnings in spotlight as investors watch consumer behavior after Amazon and Airbnb’s dire forecasts and blame Trump assassination and war on Israel for falling demand

Tom WardExecutive Vice President and Chief E-Commerce Officer at Walmart US, said: “We know the importance of personalized, seamless omnichannel experiences, and Walmart is continually evolving its digital and fulfillment capabilities, including the new categories and features we announced today that enhance the overall experience for customers and sellers on Walmart.com.”

This month, the company decided to increase its stake in JD.com Inc. JD.

This month, the retailer reported adjusted earnings per share of 67 cents (+9.8% y/y), beating the consensus forecast of 64 cents. Revenue was $169.34 billion, beating the consensus forecast of $168.57 billion.

Investors can participate in the share via SPDR Select Sector Fund – Consumer Staples XLP And Fidelity MSCI Consumer Staples Index ETF FSTA.

Price promotion: WMT shares rose 0.11% to $76.21 in premarket trading at last check Wednesday.

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Disclaimer: This content was created in part using AI tools and reviewed and published by Benzinga editors.