Global lifestyle brand MINISO continues its expansion in the US with the opening of its 200th store. The new store is located in Santa Monica, California.
The new store on 3rd Street Promenade underscores MINISO’s expansion and commitment to increasing its brand influence across the country.
The Santa Monica store spans more than 3,700 square feet and features a limited-time window design that includes Disney’s Stitch in a customized beach style.
Inside the store, there are special areas showcasing MINISO’s collaborations with globally popular intellectual properties (IPs), including characters from Disney, Sanrio’s Kuromi and Hello Kitty, Minions, BT21 and the Care Bears.
The curated IP zones provide an immersive environment designed to create an emotional connection between the brand and its consumers.
MINISO’s strategic use of global intellectual property rights has been critical to its success in the U.S. market.
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By leveraging the cultural significance of these characters, MINISO fosters meaningful connections with consumers.
The grand opening of the Santa Monica store also marked the debut of the exclusive Disney Stamp Blindbox series.
This expansion of presence in North America is a core element of MINISO’s strategy to maintain its status as a global lifestyle brand.
In 2024 alone, MINISO has opened new stores in prime US locations such as Times Square and Tangram in New York and the American Dream Mall in New Jersey.
In June 2024, MINISO opened a new flagship store in Paris, France, at 104 Avenue des Champs-Elysées.
