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Walmart makes big changes to the purchase offer on its website


Walmart makes big changes to the purchase offer on its website

Walmart is expanding its online offering to include new marketplace categories as part of its latest attempt to dethrone Amazon.

Walmart said in a statement that the company is adding three new categories to its Marketplace: premium beauty products, used items (including luxury fashion), electronics and sporting goods, and collectibles.

The changes were announced earlier this week during Walmart’s Let’s Grow! 2024 Walmart Marketplace Seller Summit. Walmart Marketplace allows sellers to use Walmart.com as a platform to sell and market their items alongside the retailer’s products. According to the company, Walmart Marketplace revenue grew more than 30% over the past four quarters and the number of sellers using Marketplace through Walmart.com grew 20% in the last fiscal year.

Here are the changes to the Marketplace:

  • Walmart launches Premium Beauty with more than 20 high-end brands such as COSRX, T3 and Beachwaver, as well as other skin care, hair care and hair care products.
  • Used items will be sold through Resold at Walmart. The site will feature over 5 million items from more than 1,700 sellers, including luxury fashion and electronics, collectibles, sporting goods and more. The company already operates Walmart Restored, a collection of refurbished electronics and small home appliances.
  • Collectibles such as action figures, dolls, trading cards, sports memorabilia, comics, records and musical instruments will be part of the Collector Shop. Highly interesting drops can also be pre-ordered on the website.

The changes also include several additions to the listing page to make it easier for sellers to reach customers through Marketplace.

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