The Android platform relies on the Google Play Store for apps, games, books, and other content. While some of the Play Store’s recent feature additions have been less than ideal, folks behind the scenes continue to work on improving its functionality. During a press event last month, the Google Play team discussed some upcoming features for the app hub, including collections as well as upgrades to Play Pass and Play Points. Another feature announcement from the event was a new Personalization in the game Menu designed to give users control over the app data shared with the Play Store. Google is now turning on this new menu for users around the world.

The new option can be found in the Play Store’s account switcher, which is third from the bottom. After navigating through a few menus, users will eventually arrive at the page with the complete list of all the apps they’ve ever downloaded. There’s a switch next to each app/item, which is enabled by default. If you disable the switch, Google Play will not be allowed to use the data associated with that app for personalization purposes.

According to AssembleDebug on X/Twitter, this new menu has appeared in the Google Play Store Version 42.4.22which also applies to some of us here at Android Police. While this is a welcome feature addition from a privacy perspective, it is still not perfect. You can find the full list of apps by clicking on the Personalization in the game from the account switcher menu, followed by Personalization and gameplay. Swipe here to More the option Personalization options play, and tap Administer under Your Play Content.

Google may soon add filters and a search bar to this page

As if the many steps weren’t confusing enough, the fact that there’s virtually no way to quickly find an app you want to exclude is annoying. Thankfully, that may soon change. Google reportedly confirmed to Android expert and contributor Mishaal Rahman that it will bring filters and a search bar to this page, though it’s unclear when.

Considering that the list of apps can easily reach into the thousands, especially if you’ve been using Android for over a decade like most of us, the lack of a search and filter option is surprising. However, we can rest a little calm knowing that Google is aware of this limitation and is working on it.

Rahman, who also attended the Google Play event last month, had the opportunity to speak with the Vice President and General Manager of Google Play. Sam BrightThe manager also touched on the recent restructuring at Google and explained the future of the Play Store, with supporting app developers being a big focus for the team.