Wedding season is in full swing and many guests are in a state of excitement, even panic, as they rush to book accommodation and search for that must-have outfit.
Now Airbnb has partnered with By Rotation for an exciting new collaboration to alleviate both of these burdens.
New research from the leading holiday lettings company has revealed that a staggering 53 percent of Brits struggle with the cost of attending a wedding. With 83 percent attending at least one wedding this year, Airbnb has teamed up with the fashion rental app to ease the pressure and reduce overall costs.
Airbnb x By Rotation
As part of the collaboration, Airbnb guests staying in popular wedding destinations, including the UK, Ireland, Spain, Italy, France, North America, Scotland, Greece and the Caribbean, will be offered free outfit rental.
Wedding guests can now browse the Airbnb Edit, a catalog of fashion inspiration and a wish list of some of Airbnb’s best accommodations.
The research shows that wedding guests spend an average of £661 per wedding, with some guests often leaving things like wedding gifts (17 percent) and outfits (10 percent) until the last minute.
As it’s a summer wedding, guests have the chance to receive £150 worth of By Rotation credit towards outfit hire simply by booking an Airbnb at one of the world’s best wedding venues, plus £100 worth of Airbnb credit towards future bookings.
Airbnb x By Rotation
Amanda Cupples, General Manager for UK and Northern Europe at Airbnb, said: “When loved ones tie the knot, it should be a cause for celebration, not anxiety. Our research shows that stress is on the rise for guests and we want to try and ease that pressure.
“Partnering with By Rotation couldn’t have been more perfect, as their fashion expertise allows wedding guests to rent their dream outfit in a more sustainable and cost-effective way. This, combined with Airbnb’s offering of unforgettable stays around the world where you can have the place all to yourself, helps make the wedding guest experience even easier and more affordable too.”
Airbnb x By Rotation
Eshita Kabra-Davies, Founder and CEO of By Rotation, added: “Airbnb has revolutionized the way we travel and promoted a community-focused approach.
“The brand is a huge source of inspiration for the online fashion marketplace we have created at By Rotation. Weddings are such joyous occasions and attending them should be as stress-free as possible.
“We believe our two brands can help with that – by combining the best of travel and affordable fashion for your wedding calendar.”
How to participate:
- Book any Airbnb in one of the top 10 wedding venues worldwide for the wedding you are attending.
- Visit www.airbnb.com/weddingwardrobes to claim your free By Rotation rental and Airbnb voucher.
- Find the perfect outfit by browsing the Edit view on the By Rotation app and Airbnb website, featuring a range of trending designers and outfits.
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