A small health food store in the East Village is attracting hundreds of customers with what may be the closest thing to a viral smoothie available only in Los Angeles County—but the local drink is simpler and significantly cheaper than its trendy West Coast counterpart.

A steady stream of customers line up at East Village Organic on the corner of First Avenue and Saint Marks Place to place an order that’s barely more than half the price of the popular “Coconut Cloud Smoothie” from Erewhon Market, an upscale Los Angeles-based grocery chain whose colorful blended drinks have taken social media by storm.

Some even post their pilgrimages to this Lower Manhattan spot on TikTok — including reviews of the “Coco Cloud” smoothie from people who said they’ve also tried the Erewhon recipe.

Erewhon, an anagram of “nowhere,” operates just 10 stores, all in Los Angeles County. Its geographic exclusivity, coupled with the sheer volume of celebrities regularly spotted at the pricey supermarket, has cemented its status as a must-have for city dwellers.

In addition to its range of niche, organic and prepared products – which range from a $15 bone broth tonic to a $21 spicy sushi sandwich – Erewhon has also collaborated with model Hailey Bieber and singer Sabrina Carpenter on some of its made-to-order smoothies.

But not everyone can or wants to get on a plane to be part of this Internet trend.

For East Coasters who are dying to try the “Erewhon experience” without having to change time zones, check out places like East Village Organic. (Some social media users also tout Happier Grocery, on the corner of Canal and Wooster Streets, as the “Erewhon of New York City” because of its huge selection of expensive organic produce.)

East Village Organic sells what some customers describe as a near-identical copy or “copy” of Erewhon’s $18 Coconut Cloud Smoothie — although the store owner stresses that they are different drinks.

According to the LA supermarket’s website, the blue-and-white 20-ounce drink is made with organic almond milk, pineapple, banana, avocado, almond butter, coconut cream, vanilla collagen and a spirulina extract known as “Blue Majik.”

East Village Organic’s drink costs $11 and, according to the store’s menu, is made with coconut water, coconut yogurt, mango, coconut meat, pineapple and blue spirulina, a nutritious algae product.

A reporter from Gothamist visited the store to try the smoothie. While it admittedly looked very aesthetically pleasing, the cold, slushy consistency of the smoothie had an almost syrupy aftertaste and not much flavor beyond that. But it felt like the kind of drink you could mindlessly slurp while browsing the shelves at Erewhon for plant-based, cave-aged truffle brie ($18.99 for 5.6 ounces) and compostable zip-top sandwich bags ($10.99 for 50 small bags).

Ali Fardos, the owner of East Village Organic, said the Coco Cloud smoothie was added to the menu about three months ago and his business has been around since 2015.

In recent weeks, social media posts show customers flocking to the store at all hours of the day and night to place their order. Store manager Celeste Almeida said there are hundreds of smoothie orders each week and she “constantly” sees people taking photos of her Coco Cloud smoothies.

Fardos said his vision for the drink was a smoothie similar to a piña colada, but with a blue hue. It’s similar to another smoothie on East Village Organic’s menu called “The Green Machine,” which also tastes strongly of coconut, he told Gothamist.

Fardos also said he knew people had compared the smoothie to a similar order at Erewhon, but neither he nor Almeida said they had tried the LA chain’s Coconut Cloud Smoothie yet.

“What we have in our smoothie, Erewhon doesn’t have,” he said. “Erewhon has all this other stuff in it. There’s collagen, avocados and almond butter – and it costs $20! New Yorkers don’t have that.”

The price of the Coco Cloud Smoothie will increase by at most another 50 cents next year due to rising business expenses in New York City, Fardos said, adding that he has no interest in selling a $20 smoothie in the near future.