Young Gu Zi shoppers select products at Ciyuan Xiagu in Beijing. ZOU HONG/CHINA DAILY
Profitable hobby
When 24-year-old Wang Gefei was still in high school, his parents worried that their son’s ACG obsession would affect his behavior.
Despite her concerns, Wang graduated from Dalian University of Foreign Languages with a major in Japanese in 2023. “My hobby inspired me to choose this major, and my parents, who are both civil servants, were relieved,” he said.
However, his recent decision to open his own Gu Zi shop caused his parents further concern.
Earlier this year, he opened his first store, Jiju Chaowan (Super Toy), in his hometown of Dalian, Liaoning Province. He now owns three stores in Dalian, which convinced his parents that he could build a career based on his hobby.
Wang believes that the rising popularity of anime-themed stores is related to the widespread popularity of anime culture. Students from middle school to university are the main consumer group, and they have contributed greatly to this trend through their increased purchasing power and diverse cultural demands.
The widespread use of social media and online platforms has also made it easier to promote and sell anime items, Wang said. Teenagers use social media to stay up to date with the latest anime products and events, participate in discussions and share their interests.
The huge demand, diverse product categories and solid supply have led to price competition and a large market for used Gu Zi, he added. Some enthusiasts can earn a stable income by reselling used goods.
“For young people, these things are their spiritual nourishment. They develop financial acumen through this hobby, which I think is very positive,” Wang said.
