The Great American Outdoor Store’s newest location in Lansing, Michigan, offers a wide range of quality gear at affordable prices
LANSING, Mich. (August 26, 2024) – Bass Pro Shops today announced plans for a new Outdoor World retail location in Lansing, Michigan.
Bass Pro Shops’ newest store will be the company’s sixth in the great state of Michigan. The 85,000-square-foot Outdoor World shopping center will be located in the Delta Crossing complex and is expected to open in early 2026.
“It is an honor to have the opportunity to serve the sportsmen and sportswomen of the Lansing area. We are pleased to offer a wide selection of high-quality products at remarkably low CLUB prices and to support our customers with truly friendly, knowledgeable service,” said legendary angler, noted conservationist and founder of Bass Pro Shops, Johnny Morris.
Since its founding in 1972, Bass Pro Shops has pioneered new ways to provide an outdoor shopping experience. As millions of families know, a visit to Bass Pro Shops is more than just a shopping experience; it’s an adventure, a getaway, a nature experience, and an educational and rewarding outing for the entire family.
People leave a Bass Pro Shops store with more than just a bag full of outdoor gear. They leave with a smile, a greater appreciation for the outdoors, and dreams of spending more time fishing, hunting, camping, and hiking.
We are proud to support environmental protection alongside our customers
Conservation is the heart and soul of Bass Pro Shops and an ethic that dates back to the earliest days of the company’s founding. In addition to the customers Bass Pro Shops serves, the company has proudly donated more than 10% of its revenue over the past decade to support conservation programs in local communities and across North America.
At locations across North America, Bass Pro Shops and Cabela’s Outdoor Fund invite customers to sign up at checkout to join the cause and support programs aimed at protecting habitat and wildlife, advocating for sportsmen’s rights and introducing new audiences to the outdoors.
Experiential retail destination with immersive outdoor features
Designed as a tribute to the region’s great sporting heritage and a celebration of Michigan’s sportsmen and women, the store will build on the signature qualities that define Bass Pro Shops’ award-winning shopping experience by combining retail with entertainment, outdoor education and conservation.
A team of talented artists and artisans will not only provide customers with the outdoor products they love, but will also create the store’s local imagery to reinforce the immersive outdoor theme. Signature creativity and attention to detail are hallmarks of every experience from Johnny Morris, often referred to as “The Walt Disney of Nature” for his talent for creating immersive experiences that connect people with nature.
10% discount every day in honor of those on the front lines
The Bass Pro Shops Legendary Salute Program honors veterans, active military, law enforcement officers, firefighters and state fish and wildlife agency employees with 10% off nearly everything at all Bass Pro Shops and Cabela’s stores in the United States and Canada (with 5% off firearms and ammunition). This program honors those who have served or are currently serving on the front lines in Michigan and across the country, defending our freedoms, including our opportunities to hunt, fish and spend time in the great outdoors.
Bass Pro Shops was recently named America’s Best Outdoor Retailer three timesrd Consecutive year
In a recent national consumer survey conducted by Newsweek, Bass Pro Shops was named the undisputed leader in the outdoor industry. This recognition underscores the company’s commitment to its customers, building on the goals established on day one to offer the widest selection of quality products at the best price and to provide genuine, friendly, knowledgeable service.
At the new Lansing location, Bass Pro Shops expects to employ more than 100 “outfitters” who look forward to assisting customers in their outdoor activities.
As information on employment opportunities becomes available, they will be posted at basspro.com/careers.
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About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. The company was founded in 1972 when avid young angler Johnny Morris began selling fishing tackle in his father’s liquor store in Springfield, Missouri. Today, the company offers customers unmatched offerings ranging from premier retail to outdoor gear manufacturing to world-class vacation destinations and more. In 2017, Bass Pro Shops partnered with Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates the White River Marine Group, which offers an unmatched collection of industry-leading boating brands, and Big Cedar Lodge, America’s premier wilderness resort. Under Johnny Morris’ visionary conservation leadership, Bass Pro Shops is a national leader in protecting habitats and introducing families to the outdoors and has been named “America’s Most Trusted Outdoor Gear Retailer” by Newsweek.
Media contact:
BassPro Communications
417-873-4567
[email protected]
