In a brazen robbery early Friday morning in South Los Angeles, burglars stole cash and merchandise worth a total of $100,000.

“They just broke in and took a lot of stuff, shoes, clothes – high-quality clothes,” said Kate, an employee.

At around 3:25 a.m., at least five suspects wearing face masks cut open the metal security gate outside Rich LA, a clothing and sneaker store in the 2100 block of West Century Boulevard, then smashed the glass window. The group spent the next 15 minutes looting as much as they could and stuffing it into their cars: a white Mercedes-Benz, a silver Camaro and a white Corvette. None of the cars had license plates.

“It’s just unbelievable,” Kate said. “I still can’t believe this is happening this morning.”

The owner said the thieves stole $80,000 worth of merchandise and another $20,000 in cash. This is the seventh time Rich LA has been robbed since it opened two months ago.

“People will sell it on the street because the stuff costs a lot of money,” Kate said.

Just last month, suspects drove a car into the store and stole thousands of dollars worth of merchandise. A few weeks later, the store posted a video on Instagram of three men walking in and stealing clothes from the racks. Kate tried to run after them, but they ran off. She said despite the series of robberies at the store, they refused to close the business.

“We will install bulletproof glass and not close,” she said. “We will continue.”

The Los Angeles Police Department said Friday’s break-in may be connected to a similar break-in at a luxury sneaker store in Encino earlier this week.