Claudia Lima-Guinehut has been appointed Brand President of The Children’s Place, effective September 9, 2024.
Lima-Guinehut returns to the company from Claire’s, where she served as executive vice president and chief merchandising officer since June 2023, the company said in a press release.
In addition to leading all customer-facing activities for the company’s family of brands, Lima-Guinehut will be responsible for planning, allocation, design, sourcing, merchandising, brand marketing, wholesale and global operations. President and Acting CEO Muhammad Umair will receive her reports.
Commenting on the new appointment, Umair said: “We look forward to working closely with Claudia on strategies that will delight our customers, improve our competitiveness and increase shareholder value through an innovative approach to managing our heritage brands.”
From 2014 to 2023, Lima-Guinehut held increasingly responsible positions at The Children’s Place, most recently as Senior Vice President of Global Merchandising and Strategic Alliances.
“I look forward to working with our talented teams to develop bold, creative strategies that not only drive profitable growth but also resonate with moms and families,” added Lima-Guinehut.
Lima-Guinehut served as Director of International Merchandising at Destination Maternity from 2011 to 2014 and has held merchandising and product design positions at Zara, Camuto Group, Ralph Lauren and Fifth & Pacific Companies.
