Tata Consulting Services (TCS) has completely changed Cromas Commerce operations to a cloud model.

What happened: TCS has leveraged its AI-driven, unified composable platform, TCS OmniStoreto enable mobile payments in all Croma stores, said a press release on Monday. This change has led to an increase in sales and customer frequency at Croma, while also reducing the payment time for customers.

Roy SchröderDeputy CEO of Croma, said, “Creating a seamless, delightful omnichannel experience is a must for us and OmniStore is the key to achieving this. We have thoroughly enjoyed our unique and truly integrated partnership with TCS to co-evolve and innovate multiple aspects of the customer experience.”

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The innovative cloud-based POS model eliminates the need for traditional on-site special hardware and allows Croma to speed up the checkout process by four times. In addition, Croma was able to optimize 83% of the POS area, creating more space for sales.

Krishnan Ramanujam, President, Consumer Business Group, TCS, said, “Croma is way ahead of the competition with its multi-channel strategy and its continuous investment in technology is proving to be a competitive advantage. TCS will join Croma as a technology and knowledge partner to jointly create a unique and futuristic shopping experience with a world-class customer experience at every touchpoint.”

Price promotion: Shares of TCS fell 0.14% to ₹4,222.95 on Monday afternoon.

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