Walt Disney Co DIS recently announced a major series of projects for its parks and cruises and shared these plans with 12,000 of its most loyal fans.

Despite the excitement surrounding these new offerings, the rising cost of a Disney trip leaves many families needing help to afford the experience, especially given current global inflation.

In an interview with CNN, Josh D’Amaro, CEO of Walt Disney Parks and Resorts, stressed that the company will continue to offer as much access and flexibility as possible to ensure a wide range of fans can experience the parks.

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According to a survey by Raymond JamesThe rapid price increases of the last five years have surprised many, and it seems unlikely that similar price increases can continue at the same pace over the next five years.

In its August 7 earnings report, Disney noted that attendance at its domestic parks fell short of expectations, indicating that visitors had become more cautious about spending money.

U.S. parks and experiences revenue increased 3% year over year to $5.82 billion in the third quarter. International sales increased 5% year over year to $1.60.

Profits at U.S. parks fell in the most recent April-July quarter, and Disney CFO Hugh Johnston suggested the company could see similar results in future quarters.

Tom Bricker, co-founder of DisneyTouristBlog.com, told CNN that Disney’s ambitious $60 billion investment in parks and cruises over the next decade could be focused on new parades, shows and discounts to keep attendance high, especially with new attractions still under construction.

Price promotions: DIS shares were trading 0.33% lower at $88.50 in premarket trading on Friday at last check.

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Disclaimer: This content was created in part using AI tools and reviewed and published by Benzinga editors.

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