DoorDash is showing how home delivery can help remove barriers for people facing food insecurity with a heartfelt new campaign for Project DASH, the company’s initiative to support food banks, food pantries and other community organizations. Directed by Edward Buckles (Buck) Jr. of Greenpoint Pictures in collaboration with DoorDash’s in-house creative studio, Superette, “The Food Chain” films the partnership between DoorDash and hunger relief organizations that work tirelessly to remove barriers to food access.
DoorDash’s Project DASH recently celebrated a milestone by delivering more than 100 million meals to people experiencing food insecurity across the United States. This achievement was made possible through partnerships with organizations like Meals on Wheels America, United Way Worldwide, and Feeding America. This campaign highlights the dedicated efforts of these organizations and sends a powerful message: ending hunger is a collective effort, and together we can make a difference.
These films aim to bring these stories into the spotlight and normalize asking for help by tracing the journey of a meal from the farm to a table in need. This film follows the life of a little girl and her family, starting with her eating the last orange in the fruit bowl. The story then shifts to a farmer picking oranges, interspersed with scenes of family life, until the oranges are finally packaged at a local food bank and delivered to the family’s home.
“Growing up in New Orleans, I am very familiar with food insecurity,” said Buckles. “Many neighborhoods I lived in while growing up were food deserts. Especially after Hurricane Katrina devastated New Orleans, not only were our homes and belongings destroyed, but some of the few grocery stores that existed in the neighborhood were destroyed. It takes a village to address issues like food insecurity in local communities, so I can support any project that allows me to shine a spotlight on those who give back. I want to make sure we do this project justice by making a film that explores Project DASH’s food journey while ensuring the film feels authentic and intentional.”
Credits
customer DoorDash agency Superette: Mariota Essery, Executive Creative Director; Eli Velez, General Manager. Production company Greenpoint Pictures Edward Buckles, Director; Michael Kuhn, Owner; Niles Roth, Creative Director; Tatiana Rudzinski, Leah Donnenberg Ramia, Executive Producers; Karen Berkowitz, Production Manager; Lexy Leeds, Executive Producer; Amalia Bradstreet, Producer; Casey Shaw, Director of Photography; Marina Perez, Production Designer. editorial Editorial credits: Niles Howard, senior editor; Chris Wronka, assistant editor; Jessica Lund, assistant editor; Chris Delarenal, production manager; Samara Kelly, producer; Alejandra Alarcon, executive producer; Erica Thompson, general manager; Julio D’Alfonso, group creative director; Colin Frawley, senior copywriter. In-house agency partner MikeTeevee Ellen Utrecht, executive producer; Daniel Magee, senior producer; Ned Atkins, producer; Thijs Bazelmans, post-producer.
Thursday, August 8, 2024
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