DoorDash is continuing its efforts to attract Dashers with a new ad developed by Quality Meats in collaboration with DoorDash’s in-house creative studio Superette that showcases how gig workers can make more money fast with DoorDash. It’s a follow-up to the campaign launched in May by Quality Meats and Superette under DoorDash’s “Your Door To More” brand platform.

The new 30-minute spot, “Unexpected Things,” tackles a problem many would-be gig workers face on a weekly basis: unexpected expenses that come out of nowhere and that they can barely cover with their day job alone. Delivering with DoorDash is an easy and flexible way to earn that extra money whenever they need it. In the spot, a Dasher has to cover an unexpected expense that many people can relate to, namely medical costs for a beloved pet. But thanks to DoorDash, they can easily and quickly earn the money they need to get their lives back to normal.

“At some point in life, we all know the panic that comes when an expense pops up out of nowhere and you’re not sure how to pay for it,” said Julio D’Alfonso, Creative Director of the Superette Group. “Whether it’s a home repair, a family event, or your beloved mini pig accidentally swallowed your house keys, DoorDash delivery is an easy way to make up for it and put things back in order.”

The previous 30-minute spot, “Other Commitments,” told the story of a working mother who balances her income with her work and personal life thanks to DoorDash’s flexible yet reliable work opportunities. The new spot continues the campaign’s fast-paced style, telling a charming story while visually integrating DoorDash’s literal benefits into the environment.

Produced by Furlined and directed by Paco Cruz, aka PACO, the campaign will run on streaming and social platforms and in Canada.