Etsy improves customer search results.

Etsy Inc. is committed to improving the site experience for buyers and sellers.

The online retailer, which recently launched a new range of Creativity standards for the products sold on its website, is now delivering on its promise to overhaul aspects of online search and discovery.

Etsywhich already incorporates attributes like listing details, photo quality and customer service track record into the top items it shows in customer searches, is optimizing its search results to show a wider range of items from more sellers.

For example, Etsy reports that a general search term like “Halloween accessories” now shows a wide range of items. Since implementing these changes to its search functionality, the retailer says it has seen an increase in the number of four- and five-star reviews across its site, while also increasing search visibility for around 70% of the shops on its site.

Etsy has also launched a search visibility page that offers specific, actionable tips, including insights into the quality and quantity of listing images, return policies, message response times, and shipping prices for specific seller listings. As sellers make changes to their listings, they can track improvements in real time.