12 September 2024
UPDATE
Get ready to upgrade to the new iPhone 16, Apple Watch and AirPods models
Customers can upgrade to the iPhone 16 lineup starting Friday and save up to $1,000 with cellular deals – all direct from Apple
Starting tomorrow, September 13, at 5 a.m. PDT, customers can pre-order Apple’s powerful new iPhone 16 and iPhone 16 Pro models on apple.com and in the redesigned Apple Store app. By shopping directly from Apple, customers can learn more about Apple Intelligence1 — the personal intelligence system for iPhone, iPad and Mac — from Apple specialists and get help choosing from a variety of financing options and cellular offers for a seamless upgrade experience. Apple also offers customers convenient delivery and pickup options at their local Apple Store.
Get up to $1,000 in credit
The iPhone retains its value better than any other smartphone, making it even more valuable when customers trade in an old device. Customers can get $180 to $650 in credit when they trade in an iPhone 12 or later, or up to $1,000 in credit for the iPhone 16 Pro as part of a wireless promotion.
Apple specialists can help customers choose the right model for them and set up and activate their new iPhone with select US providers such as AT&T, T-Mobile, Verizon and, for the first time, Boost Mobile – all directly from Apple.
Get ready for the upgrade
Customers have until 9:00 p.m. PDT tonight to get in early to pre-order the new iPhone 16 lineup by selecting their desired model, choosing their preferred payment method – including pre-approval for financing – and saving their cart so they’re just a click away once pre-orders begin tomorrow.
Apple Watch Series 10, Apple Watch Ultra 2 in black titanium, AirPods 4, AirPods 4 with active noise cancellation, and AirPods Max in midnight, starlight, blue, orange, and purple are available for pre-order starting today from the Apple Store online and in the Apple Store app. Along with the iPhone 16 lineup, these new products will be available in stores starting Friday, September 20.
The most innovative lineup yet
The iPhone 16 line is designed for Apple Intelligence and introduces Camera Control, making it even easier to capture memories. Later this year, visual intelligence will be unlocked to help users learn about objects and places faster than ever before. iPhone 16 and iPhone 16 Plus feature the 48MP Fusion Camera system with powerful upgrades and the Action button for quick access to useful features, while iPhone 16 Pro and iPhone 16 Pro Max offer larger display sizes, powerful pro camera features, and a huge increase in battery life.
Apple Watch Series 10 introduces the largest and most advanced display and the thinnest Apple Watch design ever. The world’s most popular watch offers new features such as sleep apnea notifications,2 faster charging and water depth and temperature sensors. Now available in a striking new black titanium finish, Apple Watch Ultra 2 offers the most accurate GPS in a sports watch;3 the brightest display of any Apple product; and up to 36 hours of battery life with typical use, or up to 72 hours in low power mode. Both Apple Watch Series 10 and Apple Watch Ultra 2 feature the groundbreaking health and fitness insights of watchOS 11.
The new AirPods 4 are the most advanced and comfortable open-ear headphones Apple has ever created. Today, customers can choose between two different models: AirPods 4 and AirPods 4 with Active Noise Cancellation. In addition, AirPods Max are now available in five beautiful new colors and offer USB-C charging for greater convenience. This fall, AirPods Pro 2 introduce the world’s first immersive listening experience.
Advantages of buying directly from Apple
By purchasing directly from Apple, customers can receive personalized assistance from an Apple Specialist in stores and online while purchasing and setting up their new device. Shoppers interested in the latest AirPods can have their new device engraved with a mix of emojis, text and numbers, while Apple Watch fans can express their unique style by choosing from a variety of case materials, finishes and band styles and colors.
Customers can get up to $1,000 toward the new iPhone 16 lineup at select U.S. carriers when they trade in their old device. New Boost Mobile customers can get up to $1,000 in credit with no trade-in required, or even more credit toward their service plan if they choose to trade in with Apple. For carrier promotion eligibility requirements and more details, visit apple.com/shop/buy-iphone/carrier-offers.
In the redesigned Apple Store app, shoppers planning to upgrade can now receive personalized iPhone recommendations based on device history and a streamlined shopping experience with pre-selected configuration suggestions.
The Apple Trade In program is straightforward in every way, offering shoppers the choice of a credit toward an upgrade or an Apple Gift Card that they can use anytime, for any product. When customers shop with Apple Card, they can pay for their new iPhone 16, Apple Watch, and AirPods models, as well as eligible accessories, with 0% APR each month if they choose Apple Card monthly installment plans. And they’ll earn 3% cash back every day—all up front.
With Personal Setup online, a new offering launched this fall, customers who buy directly from Apple can access on-demand, one-on-one sessions with an Apple specialist for help transferring their data, adjusting their settings, exploring iOS 18, and getting the most out of Apple apps. Best of all, customers can attend whenever it’s most convenient for them, no matter where they are.
- Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the coming months. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. More languages and platforms will follow over the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the United Kingdom. In the coming year, Apple Intelligence will expand to more languages, including Chinese, French, Japanese, and Spanish.
- The sleep apnea notification feature is pending FDA approval and is expected to be available later this month. The feature will be supported on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is designed to detect signs of moderate to severe sleep apnea in people ages 18 and older who have not been diagnosed with sleep apnea.
- Based on route map and distance accuracy in challenging urban environments.
Press contacts
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline
