SAN FRANCISCO, Aug. 28, 2024 /PRNewswire/ — GrubMarket BB #:301166, a leading food tech e-commerce company, today announced the acquisition of FreshGoGo, one of the largest online e-commerce platforms for Asian grocery and specialty foods in North America.
This acquisition strengthens GrubMarket’s position in the fast-growing online grocery delivery market and solidifies its position as a leader in the U.S. grocery e-commerce space.
Founded in 2017 in Plainview, New York, FreshGoGo has become a household name for consumers seeking authentic and fresh Asian groceries and gourmet prepared meals. Their innovative approach to online grocery shopping and food delivery has been instrumental in meeting the growing demand for Asian food in North America.
The company offers a one-stop shopping experience for a comprehensive selection of nearly 6,000 unique storage units, from fresh vegetables, meats and seafood to dry goods, snacks, specialty items and gourmet Asian dishes from the region’s finest restaurants.
FreshGoGo’s success is based on its state-of-the-art cold chain distribution and logistics network. This network includes a 50,000 square foot central warehouse in New York, satellite fulfillment centers in New Jersey, Boston, Washington DC, Chicago and Atlanta, dozens of temperature-controlled vehicles and an extensive network of over 200 pickup locations that ensure fast and convenient delivery to all customers.
Over the years, FreshGoGo has expanded its services to 25 states on the East Coast and Central America, serving over 200,000 customers and fulfilling millions of orders. Following the acquisition, FreshGoGo will continue to be led by its current experienced leadership team.
Commenting on the acquisition, GrubMarket CEO Mike Xu said, “We are excited to welcome FreshGoGo, one of the largest online Asian grocery platforms in the U.S., to the GrubMarket family. FreshGoGo is a pioneer in the Asian grocery delivery market. The company has built a strong brand and an exceptional online platform that aligns with our vision of digitally transforming the grocery supply chain in America. FreshGoGo has built an outstanding reputation for delivering the highest quality Asian grocery and deli products, and we see tremendous potential for integrating their grocery delivery platform with our existing technology and logistics capabilities. With this acquisition, GrubMarket strengthens its position as a leader in the online grocery market and underscores its commitment to bringing fresh, affordable food to diverse communities across the country. Together, we will continue to build the world’s most comprehensive, efficient and technology-driven grocery e-commerce platform.”
Jianbing Duan, owner of FreshGoGo, added: “Joining forces with GrubMarket is a tremendous opportunity for FreshGoGo. We share a common vision of bringing the freshest, highest quality groceries to diverse communities across the country in a one-stop shopping format. Our robust e-commerce platform supporting web and mobile ordering and our extensive logistics network will integrate seamlessly with GrubMarket’s existing operations. We are already one of the most efficient Asian e-commerce services in the country, with an AOV nearly twice that of any other Asian e-grocer. By leveraging GrubMarket’s extensive resources and technological expertise, we can further enhance our online presence, expand our reach and provide more customers with a seamless shopping experience, whether they are ordering fresh produce, pantry items or prepared meals.”
As part of the GrubMarket portfolio, FreshGoGo can take advantage of GrubMarket’s proprietary technology solutions, including WholesaleWare, an AI-powered ERP software-as-a-service (SaaS) platform that provides food wholesalers, distributors and shippers with seamless financial management, powerful sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated route planning and logistics. GrubAssist is the breakthrough enterprise AI assistant that provides food supply chain companies with deep insights, intelligent analytics and automated order fulfillment. And GrubPay is a digital payments offering designed specifically for the food supply chain.
About GrubMarket
GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply industry and one of the largest private food tech companies globally. A pioneer in the technology-enabled B2B food e-commerce space and a pioneer offering cutting-edge, AI-powered software-as-a-service solutions, GrubMarket is using technology to fundamentally transform the American and global food supply chain. GrubMarket has also been named to the prestigious CNBC Disruptor 50 list two years in a row. GrubMarket operates in all 50 U.S. states and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa and Spain, with plans for further expansion in the U.S., Canada, South America, Europe, Africa and other parts of the world.
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