According to a new report from Bloomberg, Apple’s App Store chief is leaving the company as the company reorganizes the division to deal with changes forced by regulators. The changes will be implemented by Phil Schiller, Apple’s senior vice president ultimately in charge of the App Store.

Matt Fischer, vice president and head of the App Store business since 2010, is leaving the iPhone maker in October, according to people familiar with the matter who asked not to be identified because the changes have not yet been announced. The App Store group will be split into two teams: one that will oversee Apple’s own store and another that will be responsible for distributing alternative apps.

“After 21 years at Apple, I have made the decision to leave our incredible company,” Fischer told his team in an email on Wednesday. “This has been on my mind for some time, and as we also reorganize the team to better address new challenges and opportunities, now is the right time to pass the baton to two outstanding leaders on my team.”

According to Bloomberg, Carson Oliver, a longtime senior director, will lead the App Store group, while Ann Thai, a director currently in charge of App Store search and discovery, will lead the team responsible for alternative distribution. Both will report to Schiller.

The restructuring notably comes after some recently announced changes to developer rules in the European Union affecting external links and fees. The changes follow a preliminary ruling by the European Commission that Apple is violating the Digital Markets Act by preventing app developers from freely directing customers to alternative sources of offers and content.

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