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How to shop the Gothic Lolita trend


How to shop the Gothic Lolita trend

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The intersection between fashion and tennis is a long and storied one. Think Serena Williams in a sky blue tulle skirt at the 2018 US Open or Coco Gauff in a bedazzled tennis skirt at the 2022 Mubadala Silicon Valley Classic. However, in her long-awaited return to the US Open, Naomi Osaka unveiled a custom Nike look that brings elements of the infamous gothic trend “Lolita” from the archives to the tennis court. The result is perhaps the sport’s most unique tennis outfit yet—or at least the most romantic.

In case you missed it, for the 2024 US Open, Osaka has created a custom Nike competition look with designer Yoon Ahn that is inspired by Japanese anime – a nod to her heritage – and the gothic lolita aesthetic. The outfit features several unique design elements, including a bold white bow on the back of a black bomber jacket, a white bow at the waist of a black tennis dress, and a tiered skirt with ruffles and a voluminous silhouette.

Speaking to the New York Times, Ahn explained Osaka’s desire to incorporate Lolita-inspired touches into their collaboration.

“She sent me a few looks of this ‘Lolita’ gothic thing that really appealed to her at the moment. You go out and wear pink, ruffles, bows, lace. It’s about really embracing the cuteness and the girliness,” Ahn said, describing the basis of the aesthetic.

What is Goth Lolita?

According to CNN, Lolita fashion – which rose in popularity in Japan in the ’90s and early 2000s – is “influenced by the Victorian era and the ornate Rococo art movement.” The fashion aesthetic is “unashamedly feminine” and consists of styles such as elaborate skirts, petticoats, lace blouses and ankle socks. Darker colors such as black and purple are prevalent, and many Lolitas – those who participate in this fashion subcategory – often opt for wigs and bonnets to further accentuate their look.

How to shop the Gothic Lolita trend

Osaka’s gothic lolita tennis outfit may be tailored, but the charisma of her look is surprisingly easy to recreate in your own wardrobe or beauty cabinet—especially if you know where to shop. Below, we’ve put together a guide to the best products inspired by gothic lolita fashion, including an endlessly romantic gothic lolita skirt and a dark purple lipstick that matches the style’s more somber color palette. Shop our picks ahead.

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