Ibotta has entered into a new digital coupon partnership with Instacart.

A mobile rewards and payments platform is expanding its presence in the online delivery space.

Ibotta will give Instacart customers access to its catalog of digital coupons through a new partnership with InstacartBy joining the Ibotta Performance Network (IPN), Instacart aims to offer its customers more timely and relevant coupons.

In the future Ibotta will be Instacart’s preferred third-party provider of coupons for all eligible item categories on its mobile app and website. Offers provided by Ibotta will be available across the Instacart platform later in 2024.

Ibotta has entered into similar IPN partnerships with a number of other retailers, including Schnucks, Family Dollar And Dollar-GeneralIn another step to improve its use as an advertising medium for CPG brands, Instacart released new Advertising solutions that promote product discovery through recipes, occasions and packages and help Instacart users find inspiration for new cooking ideas.

Instacart also offers self-service ads for CPG brand partners, including shoppable video ads.

(READ MORE: Instacart expands retail media offering)