Impossible Foods opened its first personal foodservice concept, Impossible Quality Meats, at Chicago’s XMarket Food Hall yesterday (August 13). It comes just in time for the Democratic National Convention, which will bring some 6,000 delegates and possibly 50,000 total attendees to the Windy City.

The company calls it a pop-up, a stand that will be open Tuesday through Sunday and offer an entirely plant-based menu with plant-based beef, chicken and pork substitutes.

The menu includes: breakfast sausage sandwich, Asian meatballs, nachos, grilled chicken Caesar (as a wrap or salad), the Impossible Burger, a Chicago style hot dog, bratwurst (for visitors from neighboring Wisconsin) and chicken nuggets. And for dessert: soft serve ice cream without dairy from Oatly.

Company officials are calling it an extension of its “meatier” brand identity, introduced in March of this year to encourage meat eaters to keep eating the meat they love, just made from plants. In that spirit, this summer Impossible teamed up with a spokesperson who calls himself Joey Chestnut, the world’s biggest meat eater – a move that got him banned from the annual Nathan’s Famous Fourth of July Hot Dog Eating Contest, which Chestnut has won 16 times.