Beauty e-commerce shopping platform Ipsy has appointed Fernando Madeira, former president and CEO of Walmart.com, as its new president. Madeira’s areas of expertise include commerce, media and technology.

Madeira most recently served as president and CEO of Walmart.com, a role in which he led both Walmart’s U.S. and Latin American e-commerce platforms.

He is also co-founder of Terra, Brazil’s first Internet portal. He worked at Terra for 23 years, leading technical initiatives including the development of the first legal music distribution website and the first Internet TV channel in Latin America.

“Fernando’s commerce expertise and deep roots in the media industry are a perfect fit for Ipsy as we continue to expand our media platform and manage the tremendous growth of our e-commerce business,” said Marcelo Camberos, CEO and co-founder of Ipsy, in a press release.

Ipsy’s e-commerce business, called Shopper, launched with 20,000 SKUs. The 200 brands Ipsy Shopper carries include Bare Minerals, Smashbox Cosmetics, Tarte Cosmetics, Ouai, and Ofra Cosmetics. The e-commerce site has officially launched out of beta and has seen 400% growth since November 2017.

Camberos describes Ipsy as a “platform for individuals to express their unique beauty, connect with each other and discover new products, looks and brands that suit them.”

Ipsy co-founder and former president Jennifer Goldfarb has assumed a new role as executive chair.