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It was a big week for retail… Here’s what you should know


It was a big week for retail… Here’s what you should know

The evidence is mounting every day, folks. The American consumer is stressed.

A typical example: McDonald’s Corporation (MCD) comes under pressure.

The company announced its first quarterly decline since 2020 in its earnings report on Monday, July 29. Specifically, McDonald’s store sales fell 1% in the second quarter.

This is not a big surprise, because the French fries supplier, Lamb Weston Holdings, Inc. (LW), also reported disappointing restaurant and consumer sales. However, there is also evidence that some of this decline in sales may be due to deflation.

The CEO of McDonald’s said that the $5 menu offer was a great success and should be extended to boost sales. In addition, Burger King and KFC have also introduced $5 menu options. In addition Target Corp. (TGT), Walmart, Inc. (WMT) And Best Buy Co. Inc. (BBY) have announced price reductions on selected items.

Additionally, Diego plc (DEO), an alcoholic beverage maker, warned that consumers are facing an “extraordinary environment” and announced the first decline in sales since 2020.

In other words, there are signs of consumer desperation everywhere, especially among the bottom 20 percent of consumers who are battling inflation and trying to make ends meet.

That’s why all eyes were on the US retail sales report for July yesterday morning. Wall Street was eager to get the latest look at how consumers are spending their money and interpret what it might mean for the wider economy.

Major retailers have also started announcing their latest results, with the latest example being Walmart, which announced its latest quarterly results yesterday.

Given that Walmart is the largest retailer in America and Amazon.com, Inc.‘S (Amazon) has almost doubled its sales, it is an important indicator of consumer sentiment.

So, in today’s Market 360Let’s take a look at the latest retail sales report and review Walmart’s most recent quarterly earnings. Then I’ll share some key takeaways and discuss whether Walmart is a good buy after its earnings.

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