Jason and Kylie Kelce are using their popularity to get a spot on our television screens.

The couple star together in a new campaign for Wawa that focuses on the former NFL star’s life after his retirement.

The commercial shows the 36-year-old former Philadelphia Eagles center coming home with several Wawa sandwiches in one arm while locking a car and then drinking an iced tea straight from the bottle on the way home.

In an Instagram video, Kyle Kelce can be seen playfully giving her husband instructions during the shoot, telling him: “More emotion, J., like you mean business!”

“After retiring from the NFL, the Kelces are adjusting to their new lives. Kylie is taking a career step and helping direct Wawa’s new commercial, while Jason is taking on the role of full-time dad, taking on simple tasks like packing lunches,” Wawa said in a press release.

The couple’s commercial for Wawa, which officially launched today, is intended to show how the convenience store brand “has become an integral part of their new everyday lives,” the press release states.

The press release also mentioned that the two are long-time Wawa customers and that Kylie Kelce went to the chain as a child, a knowledge she used when it came to filming the commercials.

“Directing these Wawa commercials with Jason is similar to how I handle our family every day,” Kylie Kelce said. “I try to go into it with a plan, but distractions always come up, so we take it all in stride and do the best we can.”

“Now that Jason is no longer playing football and our girls are back in school, our days at home look a lot different than they did a year ago,” she continued. “At the end of the day, Jason and I are a team trying to keep our household running through all the chaos, just like so many other families. But I tend to take on the role of coach a lot on our team, which helped that day on set!”

The couple married in 2018 and are parents of three daughters.