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Diving certificate:
- Kraft Heinz has hired Marlene Creighton as chief sales officer for U.S. retail, the food giant said in a statement. She officially started working at the company in June.
- Creighton She joins Kraft Heinz from Hershey as Chief Sales Officer. She previously worked at other consumer goods giants, including P&G, Kraft Foods and Unilever.
- The move comes as Kraft Heinz has aggressively pushed ahead with its innovation efforts. The maker of Oscar Mayer and Crystal Light is targeting $2 billion in additional net sales by 2027.
Diving insight:
With more than 20 years of experience in the consumer goods space, Creighton is no stranger to the space, making her a perfect fit for Kraft Heinz. She leads the company’s U.S. sales team and is responsible for driving customer and channel growth “by leveraging brand superiority and innovation.”
Kraft Heinz described Creighton as “a transformational leader,” noting that at Hershey she played a role in helping the candy and snack maker sales and allows the sales team to spend more time with customers. Their position becomes even more important now as inflation causes consumers to reduce their spending, leading to a decline in product volumes for companies across the food industry.
Kraft Heinz has seen changes in its leadership ranks over the past year. In some cases, the company has asked other consumer goods companies to fill the positions. Earlier this summer, the company appointed Former Pepsi marketer Todd Kaplan was named chief marketing officer of the North American business. And this year, Carlos Abrams-Rivera took on the role of CEO at the Philadelphia-based maker of Jell-O and Capri-Sun.
