The partnership will come into effect on September 3.
Lil’ Drug Store Products (LDSP) recently announced its new role as a master distributor for Procter & Gamble’s (P&G) most popular personal health products in the convenience channel. LDSP noted that the partnership builds on its growth initiatives with Rolaids, a P&G brand, for the c-store market.
“We are very excited to expand our partnership with P&G to distribute its leading healthcare brands into the convenience channel,” said Hayley Fry, Senior Director of Marketing at LDSP. “This strategic move will significantly increase the availability of P&G’s top SKUs, which are well positioned for success in this channel.”
Effective September 3, this partnership will enable LDSP to enhance collaboration with its retail partners and support them through its sales, brokerage and category management teams, with a focus on driving category growth and delivering effective healthcare solutions to its communities.
“By optimizing the distribution of these brands, P&G can reach more consumers in their everyday environments,” added Fry. “We want to leverage our expertise to increase distribution and revenue, and we are honored to be selected as P&G’s strategic partner for growth in the convenience channel.”
Founded in 1974, LDSP currently serves approximately 180,000 retail locations, including convenience stores, travel and hospitality, and other alternative retail locations.
