Major League Baseball teams wear advertising on their helmets during the postseason.

MLB announced Friday that it had reached an agreement for postseason advertising through 2027 with Strauss, a German apparel company that entered the U.S. market last year.

A 5″ x 0.92″ display will be placed on both sides of each helmet, with the word “OSTRASSE” in white capital letters next to the company’s ostrich logo as a silhouette of a red square, with a different color available for red helmets.

Strauss will also appear on the helmets of the 120 affiliated minor league teams from 2025 to 2027.

MLB has had helmet advertising in select international games since at least 2000 and has allowed jersey advertising since 2023. The players’ association approved general use of advertising in the 2022 labor agreement, and 23 of the 30 teams have jersey patch advertising.

Financial terms were not disclosed.

Additionally, Strauss will present a digital content platform focused on stolen bases and showcase steal highlights on MLB platforms.

Major League Soccer was the first of the major North American leagues to allow jersey advertising in 2007. The NBA began selling sponsor logos for the 2017–18 season, and the NHL launched helmet advertising for the 2020–21 season and began jersey advertising the following season.

Associated Press and Field Level Media contributed to this report.