Samsung improves online shopping for users in the Philippines through a personalized experience with app-exclusive offers

Samsung Electronics Philippines Co. – Samsung Electronics announced the availability of the new Samsung Shop app in select markets in the Southeast Asia and Oceania region as part of its strategy to enhance and simplify the online shopping experience for Samsung users and fans.

In the Southeast Asia and Oceania region, many electronic products continue to be purchased online. According to a study⁽¹⁾ According to a survey conducted by Samsung in August 2023, 42.6% of respondents in the region purchased electronic devices or home appliances online in the past three months. Therefore, e-commerce remains an important channel for Samsung to expand its reach and growth among customers who shop more online.

Following its launch last year in Australia, Indonesia, Thailand and Vietnam, the Samsung Shop app is now available in the Philippines, with plans to launch in additional markets in Southeast Asia and Oceania. The Samsung Shop app gives users exclusive access to deals only available in the app. At the same time, the app can personalize the deals made available to users based on their interests, while ensuring they stay updated on the latest deals on Samsung products via timely notifications in the app.

For users who shop through the Samsung Shop app, flexible payment options such as easy installment payments simplify the purchase process. Users can also easily view delivery details and track placed orders in real time. As an added benefit, users also receive the official Samsung guarantee when purchasing products through the Shop app. At the same time, users can benefit from the Samsung Rewards program, which allows users to easily earn and redeem points on every purchase made through the Samsung Shop app.

“Online shopping has always been a promising way to reach our customers, and the increase in online shoppers in the region, including the Philippines, tells us that it makes sense to create more accessible shopping platforms. As we are constantly looking for ways to improve our customer experience, our goal with the launch of the Samsung Shop app in the Philippines is to make our products that can help improve work and play accessible to more Filipinos, and enable them to seamlessly discover the best personalized offers tailored to their unique needs and individuality,” says Min Su Chu, President of Samsung Electronics Philippines Corporation (SEPCO).

Comprehensive, app-tastic shopping experiences

With the Samsung Shop app, Samsung is enhancing the online shopping experience for customers and fans, conveniently from anywhere, in the following ways:

• An optimized shopping experience on mobile devices: The Samsung Shop app will be available for both Android and iOS devices and will feature an easy-to-use, mobile-optimized interface and a curated selection of Samsung’s latest consumer electronics products that can be purchased through the app. The catalog of available products is expected to expand in the coming months, and in the fourth quarter of this year, tablet users will be able to take advantage of their larger screens for an optimized shopping experience.
• Real-time order status updates: Customers who shop through the Samsung Shop app can view details of orders placed and receive real-time delivery notifications. Customers are eligible for free shipping on all purchases.
• Personalized recommendations: The Samsung Shop app will be able to offer personalized content and recommendations for Samsung products, including easy comparisons between users’ current devices and the latest models on offer, as well as accessories for their own products.
• Exclusive discounts for students: Students from the Philippines can save big on Samsung devices with exclusive discounts and offers for purchases made through the Samsung Shop app.
• Exclusive benefits for Samsung members: Through the Members app, Samsung members gain access to exclusive discounts, offers and member-only experiences, as well as the opportunity to earn additional loyalty benefits in the Samsung Shop app.
• Exclusive in-app promotions for everyone: As part of the Samsung Shop app launch celebration, Samsung customers and users can enjoy a ₱1,000 discount with a minimum spend of ₱10,000 using the code APP1KPH at checkout. The promotion is available from now until December 31, 2024.

Take advantage of the latest deals on new devices like the Galaxy Z Flip6 and Galaxy Z Fold6, as well as wearables like the Galaxy Watch7 series, Galaxy Watch Ultra, and Galaxy Buds3 series with Galaxy AI. Consumer electronics products like customized AI home appliances, Samsung AI TVs, and smart monitors are also up for grabs. Check out the best deals on the Samsung Shop app today. Users can also take advantage of: Flexible payment options: Pay in monthly installments at 0% interest for up to 36 months with HSBC, Metrobank, BDO and BPI credit cards.

The Samsung Shop app is available on the Google Play Store and the App Store. To download and install the Samsung Shop app and take advantage of the promotions offered, please visit https://www.samsung.com/ph/apps/samsung-shop-app/or scan the QR code to download.

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⁽¹⁾ The study was conducted by Samsung Electronics Southeast Asia and Oceania with over 2,600 respondents in eight markets in the region.