AMSTERDAM, NY, Aug. 27, 2024 (GLOBE NEWSWIRE) — Sticker Mule and the National Thoroughbred League (NTL) today announced the official opening of a Sticker Mule Store, allowing the innovative, team-based horse racing league to sell merchandise directly through the Sticker Mule website.
With his Sticker Mule StoreNTL can build its brand and increase sales while Sticker Mule handles order fulfillment and customer service for all products, including stickers, t-shirts, buttons, magnets and dozens of other items. The store will offer merchandise for the NTL unit and each of the 10 individual teams, with items printed to order, eliminating the need for inventory.
Anthony Constantino, CEO of Sticker Mule, commented: “We are building stores to be the most lucrative way to sell merchandise online. During the beta phase, more than 8,000 developers came on board. We are very excited that NTL is now opening its official merchandise store with us.”
The partnership begins with a primary sponsorship of the NTL’s “Million-Dollar Weekend” season opener in Nashville from Aug. 30 to Sept. 1. The five-race Nashville Cup at Kentucky Downs racetrack north of the city will feature horses from the 10 NTL teams competing for some of the biggest purses in the United States in 2024, including a $1 million finale – and the $500,000 Sticker Mule Handicap. The three-day event, hosted by Country Music Hall of Fame member and Nashville Dreams team owner Tanya Tucker, will celebrate horses, food and music.
The Sticker Mule sponsorship and the new NTL Sticker Mule Store will be promoted all weekend long.
“As a relatively new sports league, Sticker Mule allows us to create NTL-related merchandise while keeping operating and inventory costs low,” said NTL co-founder Bob Daugherty. “This gives us the flexibility to allocate our budget to providing an unparalleled experience to our growing fan base. We look forward to the endless possibilities of products our league and its teams can develop.”
Developers and brands looking for more information on creating their own store or exploring the variety of customizable products should visit: StickerMule.com/stores.
About Sticker Mule
Sticker Mule is the best way to buy and sell custom merchandise, including stickers, t-shirts, magnets, buttons, labels, packaging, keychains, temporary tattoos, and an award-winning hot sauce. Founded in 2010, we now employ over 1,200 people in over 30 countries and have factories in New York, South Carolina, and Italy.
About the National Thoroughbred League
The National Thoroughbred League (NTL) is the first racing league of its kind to reinvent America’s oldest spectator sport by creating a team-based professional sports league that consistently and safely fields exceptional horses and gives fans the opportunity to cheer on the same stars month after month and year after year. The NTL is also a lifestyle, creating weekends of food, fashion and fun similar to the Kentucky Derby or Formula 1.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c4377b27-98f5-4a49-8a7b-68e8252222ca
